Merrill Lynch / The Brand

John Quelch, a distinguished service professor at Harvard, argues in this piece that Merrill Lynch, as a brand, is dead. It's unclear what he means by brand, by value or by dead - his terms are somewhat vague - but it's an interesting article.

I happen to not agree with it, though I'd love to see a more fully thought out piece.

Thanks to my colleague Laura Buchanan for bringing to my attention.